Shop New 2026 Bows
Meet The Team
Justin Cannaday - President & CEO
"I started this company because there is a disconnect in the archery industry. You either have to go to a big box store and hope they know what they are doing, or go to a small shop that does great work but is expensive because they have the responsibility to keep the lights on. I concentrate on what matters - the archer, the hunter, the kid who wants to be like his dad. At Bear River I hope to bridge that gap and bring high performance equipment at fair prices along with not only the knowledge, but the want to help people succeed. My time with my customers may be limited, but success pictures in the field will last forever for them and it is my responsibility to make sure they are ready for the opportunity to be able to take that picture one day."
Jessica Cannaday - Runs The Show
Jessica is married to our owner, and is the only reason this place stays afloat. First and foremost a mother to two beautiful kids, Jessica also runs all of the back end of the business. Customer Relations, Inventory, Office Management, ETC. If you see it in the shop, she controls it. Her passions are being present with her family and friends, has a strong sense of design and organization and just overall loves everyday. When you come in the shop or call in to speak to customer service this is who you will get. A Friendly face always willing to help!
Jordan Cordray - General Manager
Jordan runs our entire bowtech staff and the sales floor. A lifelong archery hunter his passion lies with helping people succeed in the woods. Jordan has a background in construction and chose a career change path to devote his knowledge and time to the outdoors. When you schedule an appointment online, or come in to the store for just about everything, Jordan will be there to greet you and take care of anything you may need. Excelling in customer service, Jordan has every aspect of a great general manager and we are very lucky to have him!
Zaryiah Franklin - Bowtech & Pro Staff
Zaryiah came to the shop right when we first opened looking for lessons to further her 4H competition skills. Since then we have added her to our Pro Staff seeing the great potential she has to strive in this field. That evolved into a technician job here in-between school, other sports, and everything shooting. Zaryiah has a passion for the outdoors and archery and looks to continue learning more about it heading in to college and shooting for the national team for archery. she is an extremely bright young lady that always brings a smile to everyone in the shop.
